{"id":180,"date":"2023-07-10T11:10:21","date_gmt":"2023-07-10T10:10:21","guid":{"rendered":"https:\/\/sensiblyweird.com\/blog\/?p=180"},"modified":"2023-07-11T11:30:20","modified_gmt":"2023-07-11T10:30:20","slug":"opinion-spurious-entrepreneurial-spirit-of-india","status":"publish","type":"post","link":"https:\/\/sensiblyweird.com\/blog\/opinion-spurious-entrepreneurial-spirit-of-india\/","title":{"rendered":"Opinion: Spurious Entrepreneurial Spirit of India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180\" class=\"elementor elementor-180\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc780be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fc780be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50fa7624\" data-id=\"50fa7624\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-655476ee elementor-widget elementor-widget-text-editor\" data-id=\"655476ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 18-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:image {\"id\":181,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sensiblyweird.com\/blog\/wp-content\/uploads\/2023\/07\/7IP-Blog-Banner-1024x576.jpg\" alt=\"\" class=\"wp-image-181\" srcset=\"https:\/\/sensiblyweird.com\/blog\/wp-content\/uploads\/2023\/07\/7IP-Blog-Banner-1024x576.jpg 1024w, https:\/\/sensiblyweird.com\/blog\/wp-content\/uploads\/2023\/07\/7IP-Blog-Banner-300x169.jpg 300w, https:\/\/sensiblyweird.com\/blog\/wp-content\/uploads\/2023\/07\/7IP-Blog-Banner-768x432.jpg 768w, https:\/\/sensiblyweird.com\/blog\/wp-content\/uploads\/2023\/07\/7IP-Blog-Banner.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Monday mornings are about distilling the behavioural science lab at the agency. The warming up session is about the weekend and that is when we share each other\u2019s little anecdotes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We all use anecdotal evidence, don\u2019t we? This essentially, becomes our incubator (of sorts) to curate commonly heard stories and observations and people\u2019s different takes on various subjects, particularly consumer psyche.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This week our creative director pulled out three cans of carbonated drinks one after the other<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>which he had picked up from a Bus Station on his weekend jaunt. It was from a distance so<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>no one had a doubt on the labels of each of these drinks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A large population, about 35 m of Indians travel through long distances every day. The biggest catchment area for them are the Railway stations and Bus Stations and this is the market place most marketers look to penetrate. However, the biggest barrier for MNC brand placement is the un-organised sector of this country which churns out roughly 25-30% of counterfeit products.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will see an amazing array of brands that will put the global brand builders to shame in this crowded market place. We are perhaps still one of the biggest markets of un-organised \u2018organised\u2019 sector that follows a different rule of business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pick your choice of these carbonated beverages and taste it without fear. If not anything it will quell your dry throat in the middle of a hot windy Indian summer. You will be spoilt for choice.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>All properly labelled with FSSAI nos.and even a customer care contact no.! in case you wish to write in a compliment or for that matter a complaint. They are well reachable for redressing<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>all consumer concerns and I am not even joking.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You ask for 7-Up and you will be given a 7-ip. Ask for Mirinda and you will have a Miracle in your hand or a Mini-Dew. As an educated consumer you will not \u2018buy-in\u2019, but imagine a large proportion of lesser educated consumers. They may not see the difference and perhaps in a hurry to catch the next bus to reach home they are easily duped into the familiarity of the packaging.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whilst one will be amazed at the dexterity of these players and the spirit of survival it is creating a large amount of loss for marketers who have painstakingly built brands and achieved a certain stature from consistently investing for decades.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>According to FICCI the counterfeit industry in India is estimated to be around US$ 12 b which is growing at the rate of 44% annually. The growth rate itself, alarmingly dwarfs most other industries. The implications on revenue loss for legitimate business is huge and hence the cascading effect on tax revenue for the government.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Besides the absurdity of a gullible consumer and a predatory business game-play, consumers should be made aware of the situation so they can take a considered call on what makes up for spurious consumption, what does not?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Article as published in <a rel=\"noreferrer noopener\" href=\"https:\/\/www.campaignindia.in\/article\/opinion-india-and-it8217s-entrepreneurial-spirit-can-be-spurious-in-certain-quarters\/482864\" target=\"_blank\">Campaign India<\/a> on May 09, 2023 09:06:00 AM. <\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Monday mornings are about distilling the behavioural science lab at the agency. The warming up session is about the weekend and that is when we share each other\u2019s little anecdotes. We all use anecdotal evidence, don\u2019t we? This essentially, becomes our incubator (of sorts) to curate commonly heard stories and observations and people\u2019s different takes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":184,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":4,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions\/197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/media\/184"}],"wp:attachment":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}