{"id":236,"date":"2023-08-08T13:59:32","date_gmt":"2023-08-08T12:59:32","guid":{"rendered":"https:\/\/sensiblyweird.com\/blog\/?p=236"},"modified":"2023-08-08T13:59:32","modified_gmt":"2023-08-08T12:59:32","slug":"several-companies-we-know-have-recently-revamped-their-logos-lets-dive-in-for-a-closer-review","status":"publish","type":"post","link":"https:\/\/sensiblyweird.com\/blog\/several-companies-we-know-have-recently-revamped-their-logos-lets-dive-in-for-a-closer-review\/","title":{"rendered":"Several companies we know have recently revamped their logos, let\u2019s dive in for a closer review."},"content":{"rendered":"\n
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When millennials have the urge to move across the globe and start their life in a strange city with a new identity, the popular new-place-new-me phenomenon, it’s not that surprising to find brands also  having an identity crisis from time to time. Just kidding, it\u2019s obviously a strategy to present you with a new thought, and engage you with the product in a fresh look and not one of your what-am-i-doing-with-my-life kind of problems. <\/p>\n\n\n\n

Rebranding is a strategy that companies use to update their visual identity, messaging, and positioning in order to appeal to new audiences or refresh their brand image. For instance, LG rebranded to a better position as a lifestyle brand with an emphasis on interaction and design in response to rising competition in the electronics market. To appeal to a younger audience, the new LG logo is an animation work that transforms into a cheery, winking emoji face. The tagline \u2018Life\u2019s Good\u2019 will remain, but will be used mostly in branding and product packaging in a new typeface.<\/p>\n\n\n\n

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Similarly Nokia, a once-dominant competitor in the mobile phone business, found it difficult to compete with giants like Apple and Samsung. As a result, Nokia changed its identity to reflect its focus on creating cutting-edge digital health devices. A new logo and visual identity were created as part of the rebranding process to emphasise the company’s dedication to developing cutting-edge goods that improve people’s lives. The new logo is modern, has a better creative expanse to it with the silhouette screaming\u00a0 innovation.<\/p>\n\n\n\n

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The PepsiCo corporation also has changed its logo for the first time in 14 years. The redesign’s objective is to develop a visual identity that connects with current consumers while paying homage to the brand’s history. The company is promoting its new product, Pepsi Zero and its general take of 57% less sugar in all of its products without compromising on the flavour, through this new retro logo. The bold, capitalised \u201cPEPSI\u201d in the centre of the logo draws the eye, and the black font and frame are a nod to Pepsi Zero\u2019s black can and label. It\u2019s a careful evolution that retains the brand\u2019s familiar qualities while making it more modern.\u00a0<\/p>\n\n\n\n

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This was a look into the recent rebranding of our favourite brands and how every organisation uses this opportunity to bring to you not just a new face, but also a new vision. The reasons for brands to rebrand could be as small as the logo being boring, but the result is better communication and engagement with their customers and a more fun, modern product.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

When millennials have the urge to move across the globe and start their life in a strange city with a new identity, the popular new-place-new-me phenomenon, it’s not that surprising to find brands also  having an identity crisis from time to time. Just kidding, it\u2019s obviously a strategy to present you with a new thought, […]<\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":1,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"predecessor-version":[{"id":241,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions\/241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sensiblyweird.com\/blog\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}