Has Spotify really got something up their sleeve with their annoying ads? 8 August, 2023 - The music platform is well-known for its annoying, high-pitched ads that creeps us when the premium runs out. Those ads have terrible jokes, haughty storylines and often keep repeating the same narrative in male and female voices. Spotify's advertisements aren't always correctly targeted to the user. It has a working AI that gathers data on… Read More
Our everyday searches can get us rewards, are you aware? Read to know more. 8 August, 2023 - Have you ever noticed how search engines are stepping up their game when it comes to loyalty programs? It seems like every time you search for something, you're being offered points or rewards for using a particular platform. And it's not just about the rewards - these loyalty programs can actually be a savvy marketing… Read More
I ♥ Mary Wells Lawrence: The Advertising Marvel 8 August, 2023 - Mary Wells Lawrence was a ground breaking figure in the advertising industry, known for her creativity, leadership, and trailblazing achievements. As we celebrate International Women's Day, it is worth exploring the life and legacy of this remarkable woman who paved the way for future generations of female advertising professionals. Born in Youngstown, Ohio in 1928,… Read More
Several companies we know have recently revamped their logos, let’s dive in for a closer review. 8 August, 2023 - When millennials have the urge to move across the globe and start their life in a strange city with a new identity, the popular new-place-new-me phenomenon, it's not that surprising to find brands also having an identity crisis from time to time. Just kidding, it’s obviously a strategy to present you with a new thought,… Read More
The Future of Learning: From Pyjamas to Passports 8 August, 2023 - Are you tired of the traditional classroom learning experience? Say hello to the new era of online classes! The pandemic has forced us to adapt, and online learning has proven to be a game-changer. In this article, we will explore the impact of online classes post-pandemic and how it's changing the way we learn. Breaking… Read More
Unveiling the Art of Meme Marketing 8 August, 2023 - Listen up, my fellow marketers! It's time to break free from the shackles of boring marketing and enter the wild and wonderful world of meme marketing. Strap on your meme helmets and get ready for a rollercoaster ride filled with laughter, engagement, and the occasional snort. Memes are not just a fleeting trend; they are… Read More
The Jedi Mind Tricks of Marketing: Decoding Consumer Psychology 8 August, 2023 - Introduction Ever wondered why you bought that snazzy gadget you didn't need? Or how you ended up with a cart full of items you never intended to buy? Welcome to the realm of consumer psychology! Brace yourselves as we embark on a whimsical journey through the fascinating world where marketing and the human mind collide.… Read More
5 Indian Films Breaking Away from Homophobia 8 August, 2023 - In the vast landscape of Indian cinema, LGBTQ+ representation has often been a contentious topic. Traditional stereotypes and regressive narratives have perpetuated misunderstandings and hindered progress toward inclusivity. However, a wave of transformative films has emerged, challenging these preconceptions and illuminating the rich diversity of human experiences. As Pride Month dawns upon us, we invite… Read More
Pay-Per-Click is all about keywords… and other nonsensical myths we’ll bust today 8 August, 2023 - Welcome, dear readers, to the wild world of digital marketing! As a digital strategist with five years of experience, I've seen it all: the good, the bad, and the ugly. But one thing that never fails to surprise me is the sheer amount of misinformation that people have about Pay-Per-Click (PPC) advertising. So, today, I'm… Read More
Like it or not, Influencer Marketing is here to stay and slay! 10 July, 2023 - If you are one of those who believe that influencer marketing is just another fad that will soon fade away, let us save you the suspense, it's not! A decade ago, influencer marketing was only limited to celebrities, athletes, and bloggers, but things have changed. Anyone who enjoys a large social media following is called… Read More
Opinion: Spurious Entrepreneurial Spirit of India 10 July, 2023 - Monday mornings are about distilling the behavioural science lab at the agency. The warming up session is about the weekend and that is when we share each other’s little anecdotes. We all use anecdotal evidence, don’t we? This essentially, becomes our incubator (of sorts) to curate commonly heard stories and observations and people’s different takes… Read More
Chat GPT is here to make things easier for us or kill our jobs? 10 July, 2023 - Unless you are living under a rock, or have no interest in worldly affairs, you have heard of the hero of this piece. One fine morning ChatGPT came into our lives, threatening our jobs but also increasingly making us curious to see for ourselves whether all the hullabaloo is worth it. The GPT stands for ‘Generative Pre-trained… Read More
