If you are one of those who believe that influencer marketing is just another fad that will soon fade away, let us save you the suspense, it’s not!
A decade ago, influencer marketing was only limited to celebrities, athletes, and bloggers, but things have changed. Anyone who enjoys a large social media following is called an influencer. Influencer marketing is one of the finest ways to swiftly develop your brand online and increase recognition among your target audience. You could argue that the shotgun approach to ‘Affinity Marketing’ is through Influencers and here you have real quantifiable definitions with Macro, Micro and the mushrooming effect which helps towards localizing your reach through Nano Influencers.
While other, more conventional kinds of consumer advertising, like billboards, have lost their power due to the bulk of people being at home and working, influencer marketing gives brands the chance to target demographics directly during the epidemic. When an influencer recommends your products or services or mentions your brands, you earn additional visibility, which not only broadens your scope but also raises brand awareness.
Here are reasons why your brand should adopt an Influencer Marketing Strategy.
- Increases brand awareness
- Reaches your target audience
- Provides value to your audience
- Boosts SEO
- Influencers help increase conversions
Millennials are increasingly choosing digital media and contributing to its popularity. In today’s digital-first environment, influencer marketing is almost mandatory if you want to appeal to the millennial or Gen-Z market. Attracting customers from these categories adds enormous value to your business and provides you with invaluable access to one of the most profitable audiences.
Marketing has evolved from one to all communication to one-to-one communication, and Influencer Marketing bears a testament to this change. Moreover, Social media platforms and influencer marketing are helping brands capitalize on the most effective form of marketing, which is word-of-mouth marketing.
Can anyone imagine disregarding influencer marketing when most marketers achieve fantastic results? Certainly not. Influencer marketing is here to stay and not going to go anywhere.
